Marketing Manager

The Marketing Manager is responsible for the end-to-end execution and performance of all marketing activities, combining hands-on campaign delivery with ownership of marketing planning, coordination, and results. The role focuses on driving patient acquisition, brand visibility, and revenue growth through structured, data-driven marketing execution across digital and offline channels.

1. MARKETING PLANNING & EXECUTION OWNERSHIP
Develop and execute monthly and quarterly marketing plans aligned with business targets.
Translate business objectives into clear campaigns, initiatives, and execution timelines.
Own delivery of all marketing activities with full accountability for results.

2. CAMPAIGN EXECUTION (HANDS-ON)
Personally execute and manage digital and offline marketing campaigns.
Oversee campaign setup, targeting, messaging, and optimization across channels.
Ensure campaigns are delivered on time, within scope, and aligned with brand standards.

3. DIGITAL MARKETING & PERFORMANCE
Manage and optimize paid media (Meta, Google, etc.), social media, SEO, and email campaigns.
Track performance metrics including leads, CPL, conversions, and ROI.
Continuously optimize campaigns based on performance data and insights.

4. CONTENT & BRAND MANAGEMENT
Develop and manage content calendars across all channels.
Create and review content including social media posts, website updates, and campaign materials.
Ensure consistent brand positioning, tone, and messaging across all touchpoints.

5. DATA, DASHBOARDS & REPORTING
Build and maintain marketing dashboards and KPI tracking frameworks.
Monitor and report on performance metrics, providing actionable insights.
Use data to drive decisions and improve campaign effectiveness.

6. VENDOR & AGENCY MANAGEMENT
Manage marketing agencies, designers, and external vendors.
Define scope of work, monitor deliverables, and ensure SLA adherence.
Validate outputs, performance, and cost-effectiveness of vendors.

7. STAKEHOLDER ALIGNMENT
Work closely with operations, clinical, and leadership teams to align marketing with business needs.
Support new service launches, campaigns, and expansion initiatives.
Ensure clear communication and coordination across departments.

8. PROFESSIONAL CONDUCT & CONTINUOUS IMPROVEMENT
Demonstrate ownership, accountability, and execution discipline.
Maintain confidentiality and professionalism in all activities.
Drive continuous improvement in marketing performance and processes.